Monday, September 12, 2016

Jim Beam unveils ‘richer, woodier’ twice-aged bourbon whiskey

Jim Beam unveils 'richer, woodier' twice-aged bourbon whiskey

Jim Beam unveils ‘richer, woodier’ twice-aged bourbon whiskey

Jim Beam has released a new Kentucky straight bourbon whiskey, finished in oak that is twice-barreled to create “a richer and woodier flavour”.
Jim Beam Double Oak is aged for four years while sitting in freshly charred American oak barrels, before being transferred to newly charred American oak barrels and aged to taste. The second barreling allows the liquid to develop an even deeper level of intense spiced oakiness and rich caramel, creating a unique bourbon experience, Jim Beam said.
“I’m excited to experiment with the double barrel ageing process used to create Jim Beam Double Oak,” said Jim Beam seventh-generation master distiller Fred Noe. “Secondary ageing delivers an added complexity to the taste profile and that makes for a unique, premium bourbon experience.”
Jim Beam Double Oak will begin hitting shelves this month. The latest innovation from the bourbon maker has a golden amber colour and a distinctive spiced oakiness with intense caramel and toffee flavours. The aroma carries rich notes of caramel and vanilla with hints of toasted wood. It is best enjoyed neat, on the rocks or mixed in classic American cocktails and has a suggested retail price of $22 for a 750ml bottle.
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