AMPing it up

AMPing it up

The open source AMP project to speed up mobile pages for everyone has been gearing up. This week, Google announced that AMPlified pages would be highlighted in mobile search results. Google stressed that this change doesn't alter the search results, but there's no denying AMP could be a ranking factor in the (near) future. Hence, AMP continues to lead to heated debates among SEO. That's all well and good, but the technology is here, so we have to act on it. We will take a critical stance, and try to guide you, our dear reader, through this storm. You can start reading up on AMP in these two posts Joost wrote: Setting up WordPress for AMP and WordPress & AMP, part II. This is only the beginning; there will be a lot more about AMP soon. So, stay tuned!