The open source AMP project to speed up
mobile pages for everyone has been gearing up. This week, Google
announced that AMPlified pages would be highlighted in mobile search
results. Google stressed that this change doesn't alter the search
results, but there's no denying AMP could be a ranking factor in the
(near) future.
Hence, AMP continues to lead to heated debates among SEO. That's all well
and good, but the technology is here, so we have to act on it. We will
take a critical stance, and try to guide you, our dear reader, through
this storm. You can start reading up on AMP in these two posts Joost
wrote: Setting up WordPress for AMP and WordPress & AMP, part II. This is
only the beginning; there will be a lot more about AMP soon.