world's first OLED TV with 4K resolution
Ahead of next week's IFA trade show in Berlin, LG today announced pre-sales of what it calls the world's first OLED TV with 4K resolution.
Available in 65- and 77-inch screen sizes, the TV sets promise the very best in display technology, boasting a 3,840-by-2,160 curved screen projecting Ultra HD quality.
"LG 4K OLED TV is the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next generation TV market," LG CEO Hyun-hwoi Ha said in a statement. "As the next evolutionary step in display technology, OLED will play a major role in reshaping our industry."
Aside from its brighter colors, deeper blacks, and more natural hues, the TVs also come with LG's multi-channel Ultra Surround sound system for a heightened sense of immersion.
The sets will run WebOS, the platform LG acquired from HP last year. It comes with a leaf-shaped stand, but can be wall-mounted.
"OLED TVs are expected to overtake LCD in sales within a few years and no company is better prepared for this than LG," Ha boasted, adding that OLED's benefits "are obvious."
With no deterioration in picture quality or issues like image blurring, distortion, or color leakage, curved OLED TVs are superior to their LCD counterparts, the company president said.
LG initially unveiled its 77-inch 4K OLED TV during last year's IFA (pictured), alongside a 55-inch curved OLED TV, and showed it off again at CES.
While there is no official word on how much the sets will cost, the Associated Press reported that the smaller TV will set you back 12 million won ($11,765).
But Ha promised that the 4K OLED TV represents "superb value" in terms of color reproduction, contrast ratio, detail, and viewing angles. "I feel confident when I say that 4K OLED is a bona fide game changer," Ha said.
LG is taking pre-orders this week for the 65- and 77-inch 4K OLED TVs, but only in Korea. Availability in North America and Europe will follow shortly.