At IFA, Germany’s equivalent of the annual Consumer Electronics Show in Las Vegas, Samsung unveiled the ATIV S, which is expected to be available in late October. News reports say Oct. 29 is the release date for Windows Phone 8, but that Microsoft hasn’t confirmed that.
Ben Rudolph, director of the Windows Phone experiential marketing program at Microsoft, wrote about the ATIV S on the Windows Phone blog. Rudolph made a point of describing new and unique design features of the Samsung smartphone, which may or may not have been intended to discourage Apple patent lawyers who may be scouring the phone’s specifications for signs of infringement.
The ATIV S is “crazy-thin,” Rudolph notes, at 8.7 millimeters, noticeably thinner than other Samsung smartphones pictured side-by-side on his post. Also, he goes into detail about the design of the bezel, the frame around the Gorilla Glass cover over the 4.8-inch AMOLED screen. The design of the bezel on Samsung phones figured prominently in the Apple trial.
“Samsung made the bezel of the ATIV S an oblong hemisphere,” Rudolph wrote. “In English that means that the bezel actually bulges out slightly, then tapers more acutely to the back. This makes the ATIV extremely comfortable to hold and keeps your fingers off the screen when it’s in your hand.” Translation: the ATIV S doesn’t look or feel like an iPhone.